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Consumer Perception towards Online Shopping in India

Rs. 2,000.00



Introduction:
India has more than 100 million internet users out of which one half opt for online purchases and the number is rising sharply every year. The growth in the number of online shoppers is greater than the growth in Internet users, indicating that more Internet users are becoming comfortable to shop online. The capability of purchasing without leaving your place is of great interest to many consumers. Not only does online shopping offer really good deals, but also brings optimum convenience to the consumers. Moreover, the use of Internet tools for price searching and comparison provides an additional advantage in consumers’ final decision, as they can purchase their desired products in the lowest available price. This project focuses on the understanding of perception of online purchase in India. For this purpose the data from 100 respondents was collected in the form of questionnaires.
With nearly half of the Indian population being young and net savvy, there has been an extra ordinary rise in the numbers of online shoppers. The recent growth in the mall culture in the country has in fact made consumers more aware about different options and encouraged them to search and eventually purchase online. India has more than 100 million internet users out of which one half opt for online purchases and the number is rising sharply every year. The growth in the number of online shoppers is greater than the growth in Internet users, indicating that more Internet users are becoming comfortable to shop online. Until recently, the consumers generally visit online to reserve hotel rooms and buy air, rail or movie tickets, books and gadgets and gizmos, but now more and more offline product like clothes - saris, kurtis, T-shirts - shoes, and designer lingerie, consumer durables are being purchased online. At present the market is estimated at Rs.46000 crore and is growing at 100 percent per year. The two most commonly cited reasons for online shopping have been convenience and price. The capability of purchasing without leaving your place is of great interest to many consumers. Not only does online shopping offer really good deals, but also brings optimum convenience to the consumers. Moreover, the use of Internet tools for price searching and comparison provides an additional advantage in consumers’ final decision, as they can purchase their desired products in the lowest available price .On the contrary, privacy and security have been the great concerns, resulting many people to browse the Internet for informational matters than for buying online.
Research Objectives:
1.
To Understand the online shopping theoretical background
2. To review the existing literature on the give topic
3. To analyze the Indian Consumers’ online shopping perception

Number of Pages of Project Report: 71
Package Includes: Project Report + Excel Sheet
Project Format: Document (.doc)

Table of Contents of Project Report:
CHAPTER 1: INTRODUCTION
CHAPTER 2: THEORETICAL BACKGROUND
- History
- Customers
- Logistics
- Payment
- Shopping cart systems
- Online shopping
- Design
- Information load
- Consumer needs and expectations
- User interface
- Market share
- Advantages
- Disadvantages
- Product suitability

CHAPTER 3: ONLINE SHOPPING IN INDIA
CHAPTER 4: REVIEW OF LITERATURE
CHAPTER 5: RESEARCH METHODOLOGY
- Sample size
- Data Source
- Hypotheses
- Objectives of the Study

CHAPTER 6: DATA ANAYSIS
- Graphical Analysis
- Results of factor analysis

FINDINGS
RECOMMENDATIONS
LIMITATIONS
CONCLUSION
BIBLIOGRAPHY
ANNEXURE

 


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